Sport Prints
Illustrating the iconic moments from the sports we love
Sport Prints
Background
Sporting achievements should be celebrated forever, not just in the moment. The vision of Sport Prints was to create personalised art prints that truly capture the essence of sport, and to make these available to adoring fans throughout the UK and beyond.
The Challenge
Sport Prints needed a brand that clearly identified what they were offering, and an identity that resonated with its intended audience. In addition, an online presence in the form of an ecommerce website was imperative to the project, with a focus on creating a visually-appealing and intuitive user journey in order to drive the business forward.
Brand Identity
The logo was created with a focus on three vital elements of sport - strength, speed, and teamwork. The distinctive SP mark displays a stamp of authority while the sweeping, intertwining lines echo the motion of athletes and the feeling of togetherness that sport brings.
"Customers are finding us and our products faster than ever before. The user-experience of our online presence has been a major factor in driving us onto the next level of our journey."
Name
Role • Business
Signage and Wayfinding
Navigating the maze was clearly the most important part of the adventure. To make this experience as enjoyable and intriguing as possible, we designed signage elements to help visitors should they need any assistance.
For example, if visitors found themselves lost or in need of hints, specially created signage was placed around the maze at various points. These included QR codes that, once scanned, would direct them to an online image to help with their escape route.
The Outcome
This initial one-time project quickly evolved into an annual attraction. The inaugural maze exceeded all expectations, and it became a beloved summer destination for locals and tourists alike.
Due to this success, Archway is proud to have been asked to produce maze designs every year since, and it is a project we look forward to each and every summer.
The farm's vision and our creative collaboration transformed a simple yet expansive field into a canvas of exploration, offering families and adventurers an annual journey of discovery and outdoor fun.
We wholeheartedly thank Green Lane Maize Maze for the opportunity to realise their vision and look forward to many more years of creating maze designs and, ultimately, unforgettable memories for families.